The Kingdom’s fashion market is projected to reach SAR 100 billion by 2030 through the growth of online fashion and D2C brands.
Women’s fashion has become the fastest-growing retail segment in the Kingdom over the past five years, now accounting for about a quarter of the country’s entire retail market, according to a recent study by Redseer Strategy Consultants. This increasing demand is expected to be a key factor in driving the Kingdom’s fashion market to SAR 100 billion (USD 53 billion) by 2030.
Key drivers include rising female workforce participation, a shift towards westernized clothing that encourages more diverse wardrobes, and the growth of global and regional online shopping platforms like Amazon and Noon. With a young, tech-savvy population and high disposable incomes, demand for women’s fashion, particularly in online retail which has grown fivefold since 2019, is set to remain strong.
The study revealed that although e-tailing giants like Amazon currently hold 50% of Saudi Arabia’s online fashion market, there is notable consumer interest in local direct-to-consumer (D2C) brands. Approximately 60% of respondents expressed willingness to try local brands, indicating strong growth potential for D2C fashion brands that cater to distinctly Saudi fashion trends and preferences.
