11
Fashion Week has always been about flair, risk, and redefining style boundaries. But in recent years, the buzz surrounding these high-profile events has extended beyond humans and onto their beloved companions. Pets have become fixtures in the fashion world, strutting alongside models in tailored ensembles that range from playful to luxurious. From the spectacle of Harrods’ “pet-a-porter” shows to Anthony Rubio’s intricate designs adorned with semi-precious stones and tailored for everything from Pomeranians to Great Danes, the pet fashion scene has firmly established itself in the style canon.
However, as the world of pet fashion reaches new heights, there’s a broader conversation brewing among pet owners. While a sequined harness or a chic bowtie might turn heads at a party, what pet lovers increasingly seek is not just glamour but substance—resources that go beyond the runway. With the pet industry projected to reach over $123 billion in the U.S. alone, it’s clear that pets are more than just a trend; they’re family.
It’s in this context that ThePetMag is stepping in to fill a vital gap. Launching in January 2025, this publication will aim to address what matters most to today’s pet owners: practical, reliable content that enhances their pets’ quality of life. Unlike the designer-focused, glossy spreads that often make headlines, ThePetMag will cater to the everyday needs of pet owners, offering everything from expert advice on pet health and nutrition to at-home care tips and engaging stories.
Images provided by The Pet Mag
ThePetMag has its roots in TheHomeMag, a household name in home improvement content for over two decades. Leveraging this legacy of trust, ThePetMag is positioned to extend that same level of dependable information to pet owners. Initially distributed as an insert reaching 100,000 of TheHomeMag’s most engaged readers, the publication will evolve into a standalone magazine, promising thoughtful content that goes beyond superficial trends. The American Pet Products Association (APPA) endorsement of ThePetMag underscores this commitment to informed, responsible pet care.
President & COO Tom Bohn encapsulates the heart of this new venture: “The launch of ThePetMag was a significant milestone. We understand that pets are truly the heart of the home. Expanding into the pet space allows us to reach a passionate community of pet lovers and provide valuable content.”
As Fashion Week events across the globe continue to spotlight pets in all their stylish glory, the pet industry itself is reflecting this cultural shift. Millennial and Gen Z pet owners, who make up a significant portion of this market, have moved beyond simply owning pets—they want to integrate them into a lifestyle that prioritizes health, happiness, and family connection.
The emergence of pet-focused publications reflects a broader trend: while pet fashion will always have its glitzy side, the real heartbeat of pet ownership lies in the everyday moments. Whether it’s finding the right diet for a high-energy pup, learning the nuances of training, or simply understanding how to keep a pet happy and healthy, ThePetMag aims to be that go-to resource.
So, while the runways will continue to showcase playful pet couture, a trusted magazine soon arrives to help pet owners create a fulfilling, joyful life for their pets—one that goes beyond appearances and celebrates the heart of what it means to be furry.
Presented by APG
