What is coming down the pipeline this 2025 is an amalgamation of the ‘quiet luxury’ look we all know at the high street and this shifting of priorities at the luxury level. “While the term ‘quiet luxury’ per se will take a bit of a backseat because it has definitely been overexposed,” explains Maggioni, “the concept of stripped back, timeless, seasonless design isn’t going to disappear.” She chalks this up to a few factors, one crucial one within the umbrella of shifting shopping and spending habits being overconsumption. “The idea of producing less but better, of championing long-lasting design and durable products as well as reductive design approaches is still a key consideration.”

Maggioni says that fulfilling this does not mean buying only minimalist pieces that supersede trends — and that personal style will begin to find its place again. “Familiarity and comfort will remain important, but we are also going to see more crafted looks, more historical references, more optimistic colour, a renewed interest in more ‘maximalist’ looks and products that promote self-expression and individualism,” she says. “In the same vein as Ragolia and Tran, Maggioni remarks that craft and quality will come first as the slowdown continues, but what that looks like is, in fact, more individual.

A silver lining

Last year was a complicated one for luxury, but 2025 is shaping up to offer a silver lining, with what Maggioni and her team refer to as “glimmers” or “micro-moments of joy”. “This doesn’t mean novelty, throwaway product and irresponsible dopamine-boosting impulse purchases,” Maggioni explains. “The key here is to really channel that long-lasting design idea I mentioned and keep a conscious and responsible approach throughout.”

Tran points to John Galliano’s spring 2024 Maison Margiela Artisanal show in January last year as the first signal of this incoming change in direction. “I think everyone was starved for something that was so intentional and worked into and considered from every single angle,” he says. “That’s why the world was so enamoured and why it resonated so widely.” The show was also quite specific aesthetically — nothing like what had been on the menswear runways in January or what was shown for the rest of the year. When Vogue Runway polled industry insiders on their top collections of the year, it was this Galliano tour de force which took the top spot 11 months after it was first shown.

The incoming luxury fashion vibe shift portends a prioritisation of craft, quality, and timelessness, but above all, individuality. Tran and Ragolia have framed it as a return to a truly singular personal style. Chalk it up to algorithmic fatigue, the post-quiet luxury pendulum swing or simply attribute it to designers shaking up formerly staid houses.

As for what that means for trends, we may need to let go of our idea of trends altogether. Fashion’s next big idea may be an avalanche of individual “glimmers.” The whole is greater than the sum of its parts.

Comments, questions or feedback? Email us at feedback@voguebusiness.com.

Source link

Visited 1 times, 1 visit(s) today

Leave a Reply

Your email address will not be published. Required fields are marked *