Van Heusen, a leading power dressing brand from Aditya Birla Fashion and Retail Ltd., has named acclaimed actress Taapsee Pannu as its new brand ambassador for women’s fashion. The brand, known for its stylish and functional designs, launched a new campaign titled “Lead Every Role,” highlighting women’s versatility and confidence.
Taapsee Pannu’s association with Van Heusen aligns perfectly with the brand’s mission to empower women through fashion that suits various occasions, from formal wear to casual, travel, and evening styles.
The ‘Lead Every Role’ campaign will be featured across digital platforms, showcasing Van Heusen’s versatile fashion and Taapsee’s inspiring personality. Abhay Bahugune, COO of Van Heusen, expressed excitement about this partnership, noting that Taapsee represents the ambitious and relentless spirit of today’s women.
Taapsee Pannu shared her enthusiasm about joining the Van Heusen family, praising the brand for its alignment with the values of the modern Indian woman—ambitious, self-made, and confident.
Van Heusen’s womenswear range is growing, with availability in over 150 stores across India and on major online platforms like Amazon, Myntra, and the brand’s own website and app.
