All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
These Are the Fashion & Beauty Brands Supporting Los Angeles Amid the Wildfires
Today’s Top Deals
The fashion and beauty industry are coming together in support of Los Angeles amid the devastating wildfires that have displaced hundreds of thousands of California residents. The disaster began on Tuesday, January 7, when a fire started in Pacific Palisades. In the days that followed, several other fires erupted—including the Eaton Fire, which destroyed 10,000 acres across Pasadena and Altadena. Among the many impacted were celebrities like Leighton Meester and Adam Brody, Joshua Jackson, and Spencer Pratt and Heidi Montag, Anna Faris, and Milo Ventimiglia. “We’ll make do. Wife and baby are most important,” Ventimiglia—who is expecting his first child with wife Jariah Mariano—told CBS Evening News’ Tony Dokoupil.
In the wake of the devastation, a number of companies have launched initiatives and sales with proceeds going to relief efforts. Sydney Evan—a Los Angeles-based jewelry brand is donating 100 percent of the proceeds from their California and Eye Heart LA charms collection to the Los Angeles Fire Department Foundation. “Los Angeles is our home, and we are devastated for our community and those impacted by the wildfires,” the label announced via Instagram last week. Summer Fridays, for their part, is donating 100 percent of net sales on any purchase made on the website. “To everyone affected by the devastating Los Angeles fires, we are thinking of you and continuing to find ways to support. Thank you to the brave first responders for working around the clock and to all of those who have given their support to Los Angeles.”
If you’re like us and want to help those during this difficult time, we’ve compiled a list of the brands and places to shop that are supporting Los Angeles. This list will be updated in the coming days.
1. Sydney Evan
1. Sydney Evan
Sydney Evan Gold & Diamond Eye Heart LA Necklace
The brand is donating 100 percent of the proceeds from the California and Eye Heart LA charms collection to the Los Angeles Fire Department Foundation.
2. Summer Fridays
2. Summer Fridays
Summer Fridays Jet Lag Mask
Summer Fridays, founded by Los Angeles-based influencers Marianna Hewitt and Lauren Gores Ireland, made donations to Baby2Baby, Pasadena Humane Society, and World Central Kitchen. Additionally, the brand is offering 100 percent of net sales up to $100,00 on any purchase made on SummerFridays.com.
3. Set Active
3. Set Active
Set Active LA Loves You Too Crewneck
The athleisure brand unveiled a limited-edition LA Loves You Too crewneck. All proceeds from the sale will be donated to the Los Angeles Fire Department and other Los Angeles Fire Relief efforts.
4. Cotton: On
4. Cotton: On
Cotton: On Foundation Adults Tote Bag
From January 13 to January 26, all proceeds from Cotton: On’s Foundation product line will be donated to the nonprofit organization Project HOPE, a global health and humanitarian organization that provides medical care and supplies to people in need.
5. Josie Maran
5. Josie Maran
Josie Maran Whipped Argan Oil Body Butter
Josie Maran announced via Instagram is donating 100 percent of the proceeds of sales on the website to wildfire relief efforts.
Best of StyleCaster
Sign up for Stylecaster’s Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.