SS25 fashion month just wrapped and it’s been a crazy one for us. This season, we’ve had some insane opportunities, like linking up with the designers behind the most-watched shows, heading backstage and previewing highly anticipated collections, and building on our viral franchises whilst also launching some new ones. Whilst we’ve been growing our community rapidly, we still have followers who will remember Culted in the early days, when we were making content for the pure love of fashion. And whilst we’re still doing that today, now the stars are bigger, the angles are better, and the content is blowing up on the regular.
This season, we’ve achieved what we set out to do all those years ago, by taking our community inside the biggest shows, hearing from the most legendary personalities, and making the fashion world more accessible. From New York to London to Milan to Paris, here’s everything that we got up to this past fashion month that our community seriously vibed with.
Our interview with Diesel’s Glenn Martens on his creative process
This season we had the insane opportunity to link up with Diesel’s Creative Director Glenn Martens and sit down with the designer to chat through his process. The day before the Diesel show, we interviewed Martens to get an insight into the mind of a true creative and find out what went into this SS25 collection for Diesel.
When we caught up with Rick Owens’ army outside his SS25 show
If there’s one thing about a Rick Owens show, his community is going to show up and show out. This season, we linked up with twelve members of Rick Owens’ army outside the front of his show to find out what being a part of Rick’s universe means to them. Speaking to the people who love fashion as much as we do is something we’ve always had at the core of Culted, which is why giving a voice to these twelve superfans was such a highlight of this fashion month.
When we linked up with Calum Harper and Kit Price for ‘Elevator Talks’
‘Elevator Talks’ is a franchise we’ve been wanting to drop for some time, so seeing our community’s reaction to episode 1 of the series, where we linked up with models Calum Harper and Kit Price backstage at the Diesel show before they hit the runway, was a highlight for us this fashion month.
Getting up close and personal backstage at Diesel
A video that blew up on our TikTok this fashion month was from when we went backstage ahead of Diesel’s SS25 fashion show to link up with the likes of Alex Consani, Alton Mason, Kit Price, Calum Harper, and more. Decked out in denim and creepy contact lenses, the video both captured the drama of Diesel’s show behind the scenes and 130k+ likes.
We when went backstage at Versace in Milan
This season we hit up Milan, heading backstage at Versace’s SS25 show to find out what goes into the chaos of a collection moments before the models walk out. With over 260k views, our Reel documenting what we got up to backstage before the show started blew up on Instagram. It’s this kind of access that we’ve always wanted to deliver to our community, making the most exclusive spaces accessible to the next generation of creatives.
Travis Scott walking on the runway at Vetements
Every season there are some wild moments when you’re sat at a show and see someone walking who no one expected to be there. At SS25, the celebrity cameo on the runway that beat the rest was no doubt when Travis Scott stepped out in a full leather fit to walk for Guram Gvasalia’s Vetements. And with comments under our post claiming “This is amazing” to just “HELP”, our community seemed to agree.
When we hit up the FROW at Bottega Veneta
Real fashion lovers know that the FROW at Bottega Veneta is the number one place to be every Milan Fashion Week, so it’s no surprise that our video documenting it this season went viral with 44k likes and over a thousand comments. We’ll be real though, the FROW at Bottega might’ve been good but its after party was better: nothing beats partying with A$AP Rocky and Rihanna.
More on Culted
See: Everything you missed from Paris Fashion Week SS25
See: We linked up with Kiko Kostadinov’s Laura and Deanna Fanning for their SS25 takeoff
