2024 was a buzzy year for fashion, and not only because of the Brat/demure summer, Sabrina Carpenter-mania and Wicked collaborations.
John Galliano opened and closed the year; sports took centre stage; Miu Miu defied the odds; and campaigns that used big-name celebrities in intimate or quirky ways stood out. The biggest buzz of the year was created almost inadvertently by brands leaving their creative director posts vacant. “Aren’t the designer musical chairs what drove most conversations this year?” asks PR guru Lucien Pagès.
