Recapping All Of London Fashion Week’s Most Influential Hair Moments

Fashion undeniably takes center stage at London Fashion Week’s Autumn/Winter 2025 collection in the British capital, yet the transformative power of hair often goes under appreciated. While designers’ creations command the spotlight, it’s the meticulous hairstyling that completes and often elevates these looks, creating a cohesive vision that translates from runway to reality. This showcase serves as a critical forecast of hair trends that will dominate the coming seasons, offering both industry professionals and style enthusiasts a first glimpse at the textures, cuts, and styling techniques that will soon filter down to street level. Now that London Fashion Week is over, here are the key trends and highlights featuring hair.

Soft, Wavy Curls Captivate at the Barrus Show

As models glided down the runway at Barrus’ triumphant return to London Fashion Week, their goddess-inspired tresses proved just as mesmerizing as the collection itself. The AW/25 collection was inspired by the ancient city of Ephesus. As a result, the collection consisted of Barrus’ architectural silhouettes, corseted waistlines, and asymmetrical one-shoulder drape all in the color palette of soft greens, golden yellows, twilight lilacs, and ivory to mirror the beauty of Ephesus at dawn and dusk.

London celebrity hairstylist Adem Oygur, drawing from his 15 years of artistry, crafted a deliberate homage to Greek goddesses with each head of hair. “The look was intentionally created to be soft and glamorous with a beautiful finish,” he revealed, avoiding heavy products in favor of his signature Pure Hazelnut Oil Conditioner. The result was soft movement in the hair that complemented the overall philosophy of Barrus to merge heritage with modernity.

Shinier and Tighter Hair Dos Were Front Centre at Paul Costelloe

Paul Costelloe’s AW/25 collection brilliantly translated equestrian elegance into fashion, with hair designs that perfectly complemented this vision. The runway showcased powerful 1980s-inspired silhouettes with broad shoulders, cinched waists, and structured dresses paired with long socks that all echoed the style of dressage.

Cos Sakkas, three-times British Hairdresser of the Year and TONI&GUY Global Creative Director, crafted sleek, glossy styles that clung to the models’ heads with deliberate precision. “With the hair look, it was very much about creating something for autumn/winter, keeping it tight to the head with a much wetter, glossier feel to it. Through the front area, we have this folded short micro fringe detail, which complements the tailoring that Paul Costelloe normally does. Then, the parallel dual micro braid through the back area gives it that dressage feel and we have the side ponytails that are wrapped with fabric,” he noted in a backstage interview.

Behind his architectural approach to hair styling lay careful collaboration between Sakkas and Costelloe. The look was refined during dedicated hair tests before being executed on over 20 models, using key products like hairspray and styling cream from the label.m collection to create the moldable fringe with its distinctive sheen.

Organic and Imperfect Textures Shone At Dreaming Eli

Dreaming Eli’s AW25 collection ‘Between My Heart and Ribs’ transformed Clerkenwell Church into a gothic sanctuary where raw human vulnerability took center stage. Creative Director Elisa Trombatore, inspired by poet Warsan Shire’s exploration of human connection, crafted a collection where reds, soft nudes, and pinks evoked both intimacy and trauma against the church’s solemn architecture.

The hair designs, deliberately disheveled and unrefined, became a powerful extension of this narrative. Session Stylist and Revlon Professional Artistic Ambassador Danilo Giangreco created looks that celebrated human imperfection with intentional disorder. “We wanted the hair to reflect that the human body is organic and imperfect,” explained Giangreco, whose team crafted styles that appeared effortlessly undone yet required meticulous planning.

Weeks of preparation culminated in these seemingly uncontrived styles. A few staples he and his team always rely on include a high-quality mousse or root lift spray or both for building volume and structure without weighing the hair down, Style Masters Elevator spray and Modular Mousse.

Classy, Chic Hair Dominate on the Burberry Catwalk

Burberry’s dramatic finale to London Fashion Week showcased British excellence with supermodel Naomi Campbell leading a parade of heritage-inspired luxury. The collection’s rich textures and colors found their perfect complement in sophisticated, yet simple hairstyles. Hair stylist Ellie Kaps, returning for her second consecutive season, revolutionized Burberry’s approach with a deliberate move toward inclusivity. “Burberry has set itself apart by embracing a more inclusive approach to hairstyling, incorporating various braids and celebrating a natural aesthetic,” she explained. This departure from the brand’s traditionally shorter hairstyles represented more than just a stylistic choice, but a powerful cultural statement.”

Kaps used a diverse range of styling essentials such as hair wax, Got2b products, Ebin spray, hair mousse, edge control, PrettyGorgeous hair glue, and spritz to tone down flyaway hairs and complete the elegant look.

Tasha Spencer, Expert colourist at Josh Wood Atelier, also weighed in and noted that to achieve natural and glossy hair for this year’s Burberry show, the Wella colour fresh masks were a must-have because they are essential for boosting color for extra shine and tone and the Josh Wood Colour Miracle Mask helped lock color and keep it in prime condition.

Tolu Coker’s AW25 Presentation Inspires Ethereal Hair

TONI&GUY’s International Artistic Director Efi Davies transformed models’ tresses into spiritual expressions for Tolu Coker’s AW25 collection. The presentation drew from Yoruba spirituality and the concept of Ori, and Davies intentionally crafted hair designs that honored the diaspora.

The collection’s standout looks featured intricate knots secured with label.m hairspray. “This season is more wearable and ethereal,” explained Davies in a backstage interview. Her technical mastery across diverse hair textures proved essential as she led her team to adapt techniques for each model, employing natural hair wigs where needed to achieve consistent vision. With veteran insight, Davies also forecast the resurgence of the ponytail this year. “I always use the label.m mousse for hair prep that helps me direct the roots that the ponytail will be in,” she shared for those seeking inspiration for an everyday look.

Accessories and Disheveled Hair Inspired by Vin+Omi Set Future Trends

Experienced session stylist Karoliina Saunders brought three decades of expertise to her role as hair team leader for Vin+Omi, drew inspiration from the concept of “Kaos”.”

“The inspiration for the show came from the concept of ‘Kaos,’ which feels especially relevant to the world today. Everywhere we look—on the news, on our screens—there’s an overwhelming sense of disorder,” Saunders explained. Her designs translated this societal turbulence into sculptural hair statements that referenced different historical periods while remaining thoroughly contemporary.

Additionally, industry veteran Edward Taylor, whose two-decade career spans fashion, celebrity, and red-carpet styling, predicts that the shift from precision of past runway seasons to deliberate dishevelment will become trendy.

“In the past, the looks have been clear cut such as a clean bun or a perfect ponytail,” Taylor noted. “However, this year I observed that looks were less focused on being neat.” This deviation from “perfection” coupled with hair accessories and punk-inspired elements is something he think will reflect off the runway too. Still, one thing remained constant: Taylor’s dedication towards a quality hair primer to create the perfect canvas for building and maintaining any look.