Mumbai -NIYARA India, a premium women’s fashion apparel brand, launched its exclusive online store on October 12, 2024. With a focus on delivering high-quality, stylish, and accessible fashion, the brand aims to cater to the growing demand for sophisticated yet affordable clothing for the modern Indian woman. As India’s fashion industry continues to expand, projected to reach $100 billion by 2030, NIYARA India is ready to fill a unique gap in the market by offering pieces that blend luxury, comfort, and empowerment.
“Fashion is more than just a statement; it’s an experience,” says Manasi Shetty, Director and CEO of NIYARA India. “With the launch of our online store, we’re excited to make globally inspired, premium fashion more accessible to Indian women everywhere. At NIYARA, we believe in crafting pieces that elevate style and exude grace—because every woman deserves to own her moment. This launch is just the beginning, and we are committed to ensuring that each customer feels valued and empowered through our designs.”
NIYARA India’s collection includes a range of evening gowns, dresses, shirts, trousers, and more, with a special focus on elegant work wear, casual wear, and signature gowns for special events. Each piece is thoughtfully designed using high-end fabrics and intricate detailing, offering both luxury and comfort. The brand’s goal is to empower women through fashion that allows them to express their individuality with confidence.
The brand expects to achieve a turnover of INR 5 crore within its first year, targeting India’s rapidly expanding online fashion market, which has seen significant growth in recent years. NIYARA India’s launch strategy includes online retail, strategic collaborations, and targeted marketing campaigns aimed at connecting with today’s fashion-forward consumers.
Under the leadership of Manasi Shetty, NIYARA India aims to redefine the standards of premium fashion by making high-quality, stylish clothing accessible to women across India. The launch of the online store marks a significant step towards the brand’s vision of empowering women through fashion that combines elegance, exclusivity, and individuality.
