Miuccia Prada’s Miu Miu fashion brand is booming, even in China, as rivals suffer

Silvia Sciorilli Borrelli

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As a schoolgirl activist in 1970s Milan, Miuccia Prada once recalled hemstitching her skirts on the stairs outside her family home in between leftwing protests.

Known simply as Miu to her relatives, the designer — who has spent almost half a century building Prada from the leather company founded by her grandfather into a global luxury powerhouse, is known for her progressive views and unorthodox aesthetic.

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Financial Times

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