RENO, Nev. (KOLO) – Sara Hendricksen owner of Sierra Deene, started a women-owned online boutique but, now Hendricksen is thrilled to show off her brick-and-mortar shop. KOLO 8′s Jayde Ryan stopped by to check out all the fashion trends.

“I’m thrilled to bring Sierra Dene to the Reno community,” said Hendricksen. “When you reach a certain age as a woman, you can start to feel invisible,” Hendricksen explained. “I created Sierra Deene to give women their power back and to help them step boldly into their day with effortless style.

Sierra Deene represents Hendricksen’s vision of empowering women through fashion. Inspired by her journey from working in New York’s luxury fashion scene to launching her own brand, Hendricksen founded Sierra Deene to help women feel confident and seen at any stage of life.

The collection includes: graphic tees, comfy knits, matching loungewear sets, closet staples, flowy dresses, and year-round resort wear, plus so much more. The boutique’s carefully curated pieces are designed to enhance and simplify wardrobes while offering a stylish edge.

Sierra Deene will host a shopping event on February 1st. There will be drinks and desserts, style demonstrations, and 20% off the whole store. The event runs from 11 a.m. to 2 p.m.

Sierra Deene is located at 538 W Plumb Ln Suite E in the Plumgate Shopping Center. You can follow the store on Facebook and Instagram or shop the website.



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