LABRUM London, Arsenal and adidas have made history by holding a first-of-its-kind runway show pitchside at Emirates Stadium.
The London Fashion Week Spring Summer 2025 show builds on the collaboration between ourselves, LABRUM and adidas which saw the three brands come together to launch our 2024/25 away kit in July this year.
The show opened with a spoken word recital from grime artist and Arsenal supporter Ghetts, followed by well-known names across the cultural spectrum including Clara Amfo, Mawaan Rizwan, Amanda Reifer, Michael Dapaah and our midfielder and adidas athlete, Declan Rice, who walked the runway.
LABRUM London is committed to telling the untold stories of Africa, and the collaboration between LABRUM, Arsenal and adidas pays homage to the inspiration, togetherness and sense of belonging football provides across the world.
Celebrating the diversity of our local and global communities, the 24/25 away kit collection has been reimagined as a tailored suit for the show. The collaboration showcases the juxtaposition of football and fashion and how both worlds collide to create a cultural fusion. The Pan-African Union colours have also been incorporated on adidas’ three stripes to celebrate the continent and create a mural of Arsenal’s past and present connection to the African diaspora in London and beyond.
Foday Dumbuya, Creative Director and Founder, LABRUM London, said: “Our designs embody the spirit of adventure, the strength of perseverance, and the enduring power of human connection.”
Adam Gardiner, Marketing Director at Arsenal, said: “Our collaboration with LABRUM London and adidas is unique as it taps into our rich culture and heritage, in a distinctively Arsenal way.
“Football and fashion are influential forces in our global community. We’re excited to bring them together during London Fashion Week – an iconic moment in our city’s calendar – to inspire a connection and a sense of belonging for our supporters around the world. This is the perfect way to build on the launch of our away kit, with a first-of-its-kind event at Emirates Stadium.’
Chris Walsh, VP Brand at adidas, said: “At adidas we believe in the power of collaboration, working with our trusted partners on distinctive products and designs. Our ongoing partnership with LABRUM London exemplifies this spirit.
“The Spring Summer 2025 show truly celebrates the intersection between fashion and football culture, through innovative tailoring that draws on design features from Arsenal’s 24/25 kit, and a unique take on the iconic Superstar. Where better to debut such a collection than at a first-of-its-kind show at the Emirates?”
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