KENZO’s Fall/Winter 2024 campaign, “LANDING IN A NEW WORLD,” transports us to a universe where style and cinematic inspiration collide. Designed by the iconic NIGO, this collection blends his love for fantasy with the rich heritage of the French fashion house. Taking cues from the surreal, the campaign sets its sights on Lanzarote’s volcanic landscapes, offering a stunning visual backdrop that mirrors the otherworldly designs of KENZO’s latest men’s and women’s collections.

The campaign isn’t just about fashion—it’s an homage to the cultural exchange between East and West. Inspired by the legendary Japanese filmmaker Akira Kurosawa, NIGO taps into the same cinematic techniques George Lucas used to craft the Star Wars universe. The result? A visually striking mix of traditional samurai influences and futuristic fantasy that feels like something straight out of a dream.

With photography by Johnny Dufort and videos directed by Frank Lebon, “LANDING IN A NEW WORLD” turns KENZO’s runway looks into a cinematic experience. The imagery captures the grandeur of Kurosawa’s hand-painted sets, all while maintaining a sleek, modern edge that’s true to NIGO’s creative vision. The campaign takes viewers on a journey, showcasing KENZO’s exploration of cultural intersections through fashion. The garments themselves, whether for men or women, speak to a harmonious blending of Eastern and Western aesthetics—bold silhouettes, intricate patterns, and a blend of tradition and avant-garde.

NIGO’s vision for this collection is steeped in cultural references, yet it remains modern and wearable. Samurai-inspired garments, such as structured coats and oversized belts, sit alongside more contemporary pieces, including streetwear-inspired hoodies and tailored trousers. The collection feels like a nod to both classic cinema and the fast-moving world of modern fashion, with pieces that can stand the test of time.

For those looking to explore how fashion can reflect both the past and the future, this collection is a standout. It’s a call to fashion enthusiasts everywhere to rethink how they engage with style, pulling inspiration from both historical narratives and futuristic possibilities.

KENZO’s Fall/Winter 2024 collection is available now, and you can immerse yourself in the campaign’s visuals and shop the looks online. Dive into a world where East meets West, and the past meets the future—all through the lens of fashion.

 

 



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