Bag charms are officially one of the biggest fall fashion trends—and I couldn’t be happier about it. You might associate these whimsical accessories with Jane Birkin, who famously adorned her bags with tokens she collected throughout her life, and now absolutely everyone is getting in on the accessorizing of accessories. From chic chains draped on handles to colorfully campy keychains, these tiny adornments have been spotted on the arms of models strutting down the runway at shows like Coach, Fendi, Miu Miu, and more. And off the runway, bag charms have been trending on TikTok, where they’re proving that even the tiniest detail can elevate an entire outfit. Seriously, Jane Birkin-ifying your bags has become the ultimate fall bag trend to add a little personality to your favorite purse or tote.

Let’s be so for real, fashion has been a bit exhausting lately. With trend cycles rising and falling so rapidly, it’s increasingly difficult to keep up with every single microtrend that pops up (…and it’s very unnecessary in my book). More and more people are opting out of this unsustainable route and focusing instead on fine-tuning their own personal style. That’s why bag charms seem to really be meeting people where they are—switching up a little something about their look with a small accessory instead of changing up the entire vibe. I love!

celebrity sightings in new york city january 09, 2024

Gotham//Getty Images

Whether it be with a quirky set of charms from Coach, a colorful scarf, or even an Eras Tour friendship bracelet upcycled as a bag charm, accessorizing bags you already own with cute knickknacks feels like an IRL, portable scrapbook that tells a story—and isn’t that what fashion is all about? The charms you choose and how you adorn them on your bag help you express, well, you, and I’m so here for it. (P.S. Seems like Dua is too!)

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Jeremy Moeller/ Getty

In case you didn’t know already, the handles are probably the most important factor in accessorizing any bag. You can wrap a scarf around them, drape a chain between them (that then you can connect other charms to!). You can also loop keychains on their base. People tend to either totally coordinate with their bag’s color scheme (aka following the same color palette in all the add ons, including matching the metal hardware) or not paying attention to that part at all and instead favoring any little bit and bob that speaks to their personality. You can go ultra luxe and curated with designer keychains and fobs, or DIY it! No matter which aesthetic feels more you, we’ve got a great assortment of pics to get started below! Happy accessorizing, everyone!

Large New York Cluster Bag Charm

Coach Large New York Cluster Bag Charm
Credit: Coach

Swan Song Charm Keychain

Swan Song Charm Keychain
Credit: Urban Outfitters

Polka Dots Square Neck Scarf

Allegra K Polka Dots Square Neck Scarf
Credit: Amazon

Chi Chi Bag Charm

Lovers and Friends Chi Chi Bag Charm
Credit: Revolve

Casetify Sonny Angel Metal Phone Charm

Casetify Sonny Angel Metal Phone Charm
Credit: Casetify

City Bag Charm

By Anthropologie City Bag Charm
Credit: Anthropologie

On Sale

Pearl Bow Keychain

PUCAPOCO Pearl Bow Keychain

Now 25% Off

Credit: Amazon

Susan Alexandra Beaded Icon Keychain

Susan Alexandra Beaded Icon Keychain

Now 37% Off

Credit: Urban Outfitters

Croissant Bag Charm

Jellycat Croissant Bag Charm
Credit: Jellycat

Starstruck Bag Charm

BaubleBar Starstruck Bag Charm
Credit: Baublebar

Vegan Leather Bag Horse Charm

HOHOPEACH Vegan Leather Bag Horse Charm
Credit: Amazon

Big Love Shorty Bag Ting

Big Love Shorty Bag Ting
Credit: String Ting
Headshot of Daisy Maldonado

Daisy Maldonado is an associate shopping editor at Cosmopolitan who loves writing about fashion trends, must-have beauty products, and digital culture. When she’s not writing, you can almost certainly find her shopping (she knows her credit card numbers by heart) or obsessing over celebrity news. Although she’s acquired an extensive closet over the years, her favorite item she owns is a Harry Styles Love On Tour hoodie she purchased at his concert in Manchester. Daisy’s work has appeared on Refinery29, The Daily Beast, E! News, Allure and more. Keep up with all of her chaotic travels, NYC life and fashionable moments on her Instagram. 

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