How a teenager is shaping the future of women’s golf fashion

If you stop to think about women in golf who are changing the face of the game, players like Nelly Korda and Rose Zhang come to mind. Then there’s social media influencers and broadcasters who are putting themselves on camera as the face of the women’s golf revolution. These key players are complemented by the thousands of women behind the scenes who have dedicated their lives to changing the industry. Their focus on fashion, development, instruction, media and so much more have made women’s golf an afterthought no longer.

One trailblazer to watch is 15-year-old Kate Korngold, the founder of Featherie – a high-performance women’s golf brand tailored to teens.

Kate’s love for the game started just like mine, spending time out on the course with dad. It’s inspiring how the core demographic of the sport has taught a whole new generation of female golfers to find the same love for the game.

“I was really motivated to keep getting back on the course to keep having these fun memories with my dad,” said Korngold. Kate’s passion for the game grew quickly. She started playing at 4 years old and was out competing by the age of 9.

As she began competing, she constantly struggled to find clothes that were functional and stylish for her age demographic. Like many other female junior golfers, she only saw options for boys or older women in her local pro shops.

As I like to say – “If you look good, you play good.” And wearing clothes made for boys on the course isn’t the “look good” feel most female golfers are going for.

“I was really frustrated,” Korngold said. “After realizing that there’s a problem, I went to my parents (for help). … We realized that there was a huge void in the market for this age group.”

Kate and her family took action to change female junior golf apparel for the better. Kate realized, “No one else was going to make them, so I should.” She found a designer in New York City to bring her vision to life and she hasn’t looked back since. Featherie brought its first collection to the PGA Merchandise Show in 2024. She launched with four tops and two bottoms, focusing on carefully curated designs and fabrics.

Korngold spoke proudly of the brand’s design, noting that all Featherie fabrics are UPF 50 and free of harmful chemicals.

“They are (free of chemicals) that effect growth and development.” she added.

After launching the brand, the feedback coming in was all positive. So positive, that females of all ages were jealous the brand was only designed in teen sizing. Kate and her team took this response as an expansion opportunity and came back to the PGA Show in 2025 with a new collection that incorporated adult sizing.

“The feedback was really positive, especially from women who played golf,” says Korngold. “They had no option for clean modern clothes, so there were a lot of women gravitating towards Featherie because of that.”

While the brand is expanding, the Korngolds are keeping the core value of a teen tailored product at the forefront of their designs. Korngold is excited to include women’s sizing “so all women and girls can feel comfortable in their clothes that they wear on the course.”

As a brand owner in today’s business landscape, it’s important to understand the impact social media can have on success. As a teenager, Korngold has a massive advantage in understanding how to use social media to drive brand engagement.

“Especially with the group that we’re targeting, it was really important for us to be on social to find our customers through there,” Korngold said.

The brand has embraced social media viewership, bringing on two brand ambassadors; EPSON Tour Professional Christine Wang and broadcaster Emilia Doran.

Kate talks highly of their impact, saying, “We love both of them because they both bring a really positive mindset to the game of golf. It makes it less intimidating for young girls to see these two women who are having a lot of fun on the course.”

Kate’s story proves that golf is so much more than a sport. It’s an ever-growing community of inspiring individuals brought together by the love of the game. Beyond the clothes, the goal of Featherie is to break the barrier of the male dominant stereotype the sport has held onto for so long.

Today, Korngold is a freshman in high school chasing her dream of playing collegiate golf while continuing to expand and inspire through her clothing business.

Korngold founded Featherie to see more girls like her on the course and in doing so, she has created a true community of women built around confidence, style and a little white golf ball we all know and love.