Fashion
GRWN Redefines Luxury Streetwear With Diamond-Studded Collections
Mar
GRWN’s Creative Director Aleali May, styles the snapback hats with influential figures in lifestyle and entertainment. May is a renowned stylist and fashion icon celebrated for her ability to bridge luxury and streetwear. Involved in the campaign are TJ Mizell, DJ/Producer, Glen Jamn, a celebrity photographer, and Jason Ko, a designer, as GRWN is dedicated to blending sophisticated craftsmanship with contemporary aesthetics.
GRWN
Lab-grown diamond jewelry brand GRWN continues to push the boundaries of sustainable luxury, merging high fashion with cultural relevance. In a groundbreaking collaboration, GRWN partnered with Timberland and NBA superstar Jaylen Brown’s lifestyle brand, 7UICE, to create a one-of-a-kind pair of diamond-encrusted boots for Brown’s tunnel walk ahead of the Lakers vs. Celtics game.
GRWN has partnered with Timberland and NBA superstar Jaylen Brown’s lifestyle brand, 7UICE, to create a one-of-a-kind pair of diamond-encrusted boots for Brown, crafted by Timberland’s expert bootmakers at The Shed, the brand’s in-house maker space, these custom 6-inch boots feature the 7UICE logo adorned with 12.5 carats of GRWN’s lab-grown diamonds. Designed under the creative direction of Brown’s stylist, Chantelle Thach.
GRWN
Crafted by Timberland’s expert bootmakers at The Shed, the brand’s in-house maker space, these custom 6-inch boots feature the 7UICE logo adorned with 12.5 carats of GRWN’s lab-grown diamonds. Designed under the creative direction of Brown’s stylist, Chantelle Thach, the boots are a fusion of streetwear, sports culture, and high-fashion innovation.
GRWN has partnered with Timberland and NBA superstar Jaylen Brown’s lifestyle brand, 7UICE, to create a one-of-a-kind pair of diamond-encrusted boots crafted by Timberland’s expert bootmakers at The Shed, the brand’s in-house maker space, under the creative direction of Brown’s stylist, Chantelle Thach, the boots are a fusion of streetwear, sports culture, and high-fashion innovation.
GRWN
Each boot boasts a 6.3-carat diamond-encrusted medallion, totaling 622 diamonds across both pairs. The collaboration highlights GRWN’s commitment to sustainable luxury, proving that ethical craftsmanship and opulence can coexist through unique applications for diamonds.
“GRWN Diamonds was created to disrupt the traditional diamond industry by making luxury more sustainable and community-driven,” says Jordan Pollak, GRWN co-founder. “This collaboration with 7UICE and Timberland is a testament to that mission—bringing together culture, innovation, and craftsmanship in a way that’s never been done before.” These exclusive boots are not for sale as they represent a bold statement in fashion, blending heritage footwear with modern diamond innovation.
GRWN’s groundbreaking Multi-Color Diamond SNPBCK Collection redefines luxury streetwear with snapback hats featuring 0.20 carats of vibrant VS+ diamonds. Available exclusively online, these limited-edition pieces – styled by Creative Director Aleali May with fashion icons – mark the first time multi-color diamonds adorn hat straps, blending high-end craftsmanship with urban style.
GRWN
Beyond its high-profile collaborations, GRWN is revolutionizing streetwear with its debut Multi-Color Diamond SNPBCK Collection, now available exclusively at GRWN.com. This limited-edition collection marks the first time multi-color diamonds have been placed on the strap of a snapback hat, and GRWN being the first to put diamonds in a snapback hat with a patent pending, elevating casual headwear to luxury status.
GRWN’s groundbreaking Multi-Color Diamond SNPBCK Collection redefines luxury streetwear with snapback hats featuring 0.20 carats of vibrant VS+ diamonds. Available exclusively online, these limited-edition pieces – styled by Creative Director Aleali May with fashion icons – mark the first time multi-color diamonds adorn hat straps, blending high-end craftsmanship with urban style.
GRWN
Each hat features 0.20 carats of VS+ diamonds in striking shades of aqua blue, canary yellow, red, and white, making it a must-have for collectors and trendsetters. This bold fusion of luxury and streetwear sets a new standard in high-end accessories.
To bring this vision to life, GRWN tapped its creative community, enlisting industry pioneers who embody the brand’s ethos of design, artistry, and innovation. In the latest GRWN campaign, GRWN’s Creative Director Aleali May, styles the snapback hats with influential figures in lifestyle and entertainment.
GRWN’s groundbreaking Multi-Color Diamond SNPBCK Collection redefines luxury streetwear with snapback hats featuring 0.20 carats of vibrant VS+ diamonds. Available exclusively online, these limited-edition pieces – styled by Creative Director Aleali May with fashion icons – mark the first time multi-color diamonds adorn hat straps, blending high-end craftsmanship with urban style.
GRWN
May is a renowned stylist and fashion icon celebrated for her ability to bridge luxury and streetwear. With a legacy of groundbreaking collaborations, she continues to redefine modern fashion as a trusted visionary for GRWN.
GRWN’s groundbreaking Multi-Color Diamond SNPBCK Collection redefines luxury streetwear with snapback hats featuring 0.20 carats of vibrant VS+ diamonds. Available exclusively online, these limited-edition pieces – styled by Creative Director Aleali May with fashion icons – mark the first time multi-color diamonds adorn hat straps, blending high-end craftsmanship with urban style.
GRWN
Involved in the campaign are TJ Mizell, DJ/Producer for Kid Laroi and founder of Terri Projects, known for his cultural influence and unique design perspective, Glen Jamn, a celebrity photographer, revered as the “photographer’s favorite photographer,” and Jason Ko, a designer at GRWN, is dedicated to blending sophisticated craftsmanship with contemporary aesthetics.
This launch reinforces GRWN’s mission to disrupt the luxury accessory market with sustainable, community-driven designs. Whether you’re a streetwear enthusiast with a taste for customs or a diamond collector, the Multi-Color Diamond SNPBCK Collection sets a new standard for high-end, wearable art. GRWN continues to reset the aesthetics of diamonds in fashion.
