Green Giant expands frozen vegetable portfolio

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PARSIPPANY, NJ. — B&G Foods brand Green Giant is introducing nine new entries to its lineup of frozen vegetable products.

The company’s Dino Veggie Tots are formulated from a vegetable base and molded into three dinosaur-inspired shapes that are ready to serve in under 10 minutes in the oven or air fryer. Packaged in 10-oz pouches, the tots are available in sweet potato and cauliflower, broccoli and cheese and cauliflower varieties.

“The latest Green Giant introductions reinforce our commitment to innovation in this category,” said Steven DeFrino, marketing director for the frozen & vegetables division at B&G Foods. “There is something for everyone — every age and every palate. We can’t wait to help Americans put more veggies on their plates, in completely new ways, this fall.”

Green Giant also is adding to its line of Restaurant Style sides, which offers premium home cooking options that can be sautéed or microwaved, launching roasted root vegetables with garlic and thyme and asparagus, roasted red potatoes and onions with sea salt and cracked black pepper.

Additionally, the brand is expanding its Riced Veggies product line with Riced Veggies Rainbow Cauliflower. Made from a mix of riced purple, orange, green and white cauliflower, the colorful offering is featured in Green Giant’s Riced Rainbow Cauliflower and Riced Veggie Blends Creamy Alfredo with Rainbow Cauliflower.

All of Green Giant’s innovations are now rolling out into select nationwide grocers.

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