Fashion’s latest obsession is swapping its models for furrier iterations who walk the runway on four legs, and we’re here for it. It’s been a good year for dog walkers with style, given almost every high fashion brand seems to have dropped a dog-focused campaign. Here’s some of the best dog-themed campaigns we saw in 2024.
Louis Vuitton Pre-SS25 Campaign
Louis Vuitton Men’s dropped its Pre-SS25 collection with a campaign featuring not one, not two, but a h*ll of a lot of dogs. In an ode to dapper dog owners, the campaign didn’t only reveal Pharrell’s latest apparel offering for the brand, but it also unveiled LV’s first ever range of accessories for dogs, in the form of The Louis Vuitton Canine Collection. Who said you can’t teach an old dog new tricks?
Burberry x Harrods Campaign
Back in February, we linked up with Burberry to release the brand’s furry mascot – the Corgi – into Harrods for its takeover of the London-based store, uniting the iconic British brand with a quintessentially British canine. The campaign equipped our Corgi with a camera-mounted body harness, offering the dog’s POV of the Burberry x Harrods takeover.
Jacquemus Winter Campaign
Jacquemus swapped the sunny coasts of southern Italy for a snowy backdrop for its recent Winter campaign, starring a tiny little chihuahua alongside its winter capsule collection. The caption of the campaign on IG makes sure to note that “no AI has been used” – the dog really is that small… and cute.
Valentino Sloane Store Campaign
Earlier this year, we invited a couple of canine companions for a dog walk down to Valentino’s new Sloane Street store in London. Our campaign with the Maison enlisted two Chihuahuas and an Afghan Hound to hit up its new flagship, where Valentino’s furry friends were pictured posing alongside Valentino Garavani accessories against the backdrop of the store’s soft red carpet.
Coperni Winter Campaign
Another GOATed festive campaign starring some iconic canines has to be Coperni’s Winter campaign, which dropped a couple of weeks ago. Starring an array of different dogs – the diversity we love to see – each canine model was dubbed with a different voice. The campaign had us creasing with funny quips as though the dogs are speaking them.
Loewe “I Told Ya” Campaign
The tee that broke the internet – first seen in The Challengers movie, styled by Jonathan Anderson, and then dropped on Loewe’s website for anyone to cop – came with an equally internet-breaking campaign. It doesn’t get more quintessentially American than wearing your JKF Jr -inspired tee, throwing a Frisbee, and hanging with your dog in the park, does it?
Featured image via Louis Vuitton©
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