Doublet’s SS25 Collection Reimagines High School Fashion with a Playful Edge

Doublet continues to push boundaries in the fashion world with its Spring/Summer 2025 collection, a lineup that blends nostalgia, subculture, and satire into a bold reinterpretation of high school fashion. Originally showcased during Paris Fashion Week last June, the collection is now in the spotlight once again with the release of a fresh lookbook and an exclusive pop-up at Isetan Shinjuku in Tokyo.

Known for its offbeat approach to streetwear, Doublet takes the familiar and distorts it in a way that is both humorous and thought-provoking. The SS25 collection leans into the rebellious energy of youth culture, turning traditional school uniform elements into exaggerated, statement-making pieces.

A Bold Reimagining of School Uniforms

Doublet’s SS25 collection draws heavily from classic high school styles, but rather than sticking to the conventional, it distorts these inspirations into something entirely unique. The collection taps into the duality of school life—order and chaos, discipline and rebellion—by reshaping everyday garments into something fresh and unexpected.

Among the standout pieces is the Spiver football jersey, a nod to the jock aesthetic, but with a deconstructed twist. Meanwhile, a cheerleader-inspired cropped top adds a playful, gender-fluid element to the mix, reinforcing Doublet’s approach to breaking fashion norms. The oversized Gakuran blazer is a fresh take on the traditional Japanese school uniform, transforming a rigid silhouette into something relaxed and contemporary.

Further pushing the boundaries of school aesthetics, Doublet introduces a badge-covered leather jacket with matching pants, a design that blends elements of academia with underground punk influences. Lace-up sneakers adorned with spikes complete the look, adding an extra layer of defiance to the collection.

This isn’t just a collection about school uniforms—it’s a deeper commentary on the transition from adolescence to adulthood. By exaggerating and distorting these traditional styles, Doublet challenges ideas of conformity and individuality, encouraging self-expression through fashion.

The Tokyo Pop-Up: A Celebration of Idol Fan Culture

To celebrate the collection’s release, Doublet has launched a limited-time pop-up at Isetan Shinjuku, running until February 18. Unlike traditional fashion displays, this pop-up transforms the retail space into a theatrical experience, centered around Japan’s idol fandom.

The mannequins aren’t simply dressed in the new collection—they are positioned as die-hard fans, complete with exaggerated poses, cheering motions, and concert paraphernalia. Some hold signs and banners, while others are mid-cheer, capturing the enthusiasm and dedication of real-life idol superfans.

By incorporating elements of Japan’s idol culture, Doublet continues to blur the lines between fashion, performance, and storytelling. This immersive approach invites visitors to engage with the collection in a more interactive way, making the shopping experience feel like a part of the larger artistic vision.

A Collection That Doesn’t Take Itself Too Seriously

Doublet has built a reputation for injecting humor into fashion, and the SS25 collection is no exception. While the designs play with exaggerated proportions and unconventional materials, they remain wearable and versatile.

The brand’s ability to blend humor with high-quality craftsmanship is what sets it apart. Every garment features intricate detailing, from precise embroidery to innovative fabric choices, ensuring that the collection’s playfulness doesn’t compromise its quality. The SS25 collection continues this tradition, proving that fashion can be fun while still maintaining a high level of design integrity.

Doublet’s commitment to not taking itself too seriously resonates with a generation that values self-expression over rigid style rules. The collection embraces the absurd, celebrates individuality, and ultimately delivers clothing that feels as dynamic as the people who wear it.

Where to Find the Collection

For those looking to get their hands on Doublet’s latest designs, the SS25 collection is available at the Isetan Shinjuku pop-up until February 18. Following the event, select pieces will be available through Doublet’s global retailers and online stockists. Fans can also stay updated by checking Doublet’s official website and other fashion platforms for release details.

With SS25, Doublet continues to redefine what fashion can be—merging nostalgia, rebellion, and humor into a collection that feels as fresh as it does irreverent. Whether through the theatrical pop-up experience or the unconventional designs, the brand proves once again that fashion is at its best when it refuses to follow the rules.