Welcome to the Week in Fashion, Bazaar’s at-a-glance guide to what the industry is talking about.
Bella Hadid Leans Into Her New Western Aesthetic for Frankies Bikinis Campaign
If you’ve been paying attention to Bella Hadid’s personal life lately, then you know that the Orebella founder has gotten seriously into her equestrian technique and been in a loving relationship with a Mexican-American horseman named Adan Banuelos—all which has led to Hadid entering what can only be described as a major cowgirl era.
Now, the model is leaning into that Western aesthetic, thanks to a new campaign with Frankies Bikinis—a brand that was founded by Hadid’s childhood friend and neighbor, Francesca Aiello.
In photos shot by Alana O’Herlihy, Hadid is seen riding around on horseback, enjoying picnics in grassy meadows, and showing off the new apparel, swimwear, and accessories that make up her collaboration with the lifestyle brand (the first drop will take place on March 4, with two more to follow in April and June).
“This collaboration means so much to me,” Hadid said in a statement. “I love creating, but to be able to do it with someone you love and collaborate well with is even better. Not only am I so proud of this collection that we worked so hard on, but to do it alongside one of my oldest friends makes it all the more special.”
Maison Margiela and Christian Louboutin Team Up for First-Ever Capsule Collection
Talk about a match made in heaven. For the first time ever, the iconic houses of Maison Margiela and Christian Louboutin will be teaming up for a new set of collections, which will debut in stores and online starting March 12.
The twin capsules were inspired by former Margiela creative director John Galliano’s internet-breaking Spring/Summer 2024 Haute Couture collection, which took place in January 2024. There will be three new styles released by Maison Margiela by Christian Louboutin, as well as four new styles from Christian Louboutin by Maison Margiela, respectively, that will honor the footwear seen in the show.
After a decade of service at Margiela, Galliano announced his departure this past December, but clearly he wants to go out with a bang. And while the dressmaker and shoemaker have known each other throughout their entire careers, now, it seems they’re looking to make even more fashion history.
Alaïa Brings Sublime Fashion to the Forefront in Daria Werbowy-Starring Shoot
When you see one of those delightfully puffy spiral coats or an organic-shaped cutout dress that sticks to the body like an artful piece of seaweed, you immediately know that it’s an Alaïa. With his latest collections, creative director Pieter Mulier has continued to refine the codes of the house, and with his new Winter/Spring 2025 campaign, he is zeroing in on what makes Alaïa designs so remarkable.
According to a press release, the theme around this latest campaign is “purity,” with a focus on the distinctive Alaïa vocabulary. And to highlight the strength of these designs, the team recruited Daria Werbowy to model the clothes, in photos captured by Tyrone Lebon.
“Daria is the perfect extension of the show at the Solomon R. Guggenheim Museum,” Mulier says, in reference to the Spring/Summer 2025 ready-to-wear collection that was unveiled in New York this past September. “With her powerful sensuality that emanates effortlessly, she embodies this collection like no one else. She is the ultimate woman.”
Adwoa Aboah Radiates Glamour as the New Face of De Beers
Say hello to the new face of De Beers: Adwoa Aboah.
The British model and actor was revealed to be the latest representative of the luxury jewelry brand this past Monday, February 17, when the house unveiled its latest campaign, called “Portraits of True Brilliance.”
Captured by Oliver Hadlee Pearch, the photos mark a new chapter for the maison, one which simultaneously celebrates its timeless capsules, like the Talisman collection (which is marking its 20th anniversary this year), as well as more recent collections, like Enchanted Lotus.
“Adwoa Aboah perfectly embodies the De Beers woman: she is graceful, sophisticated and committed to the causes she believes in,” CEO Céline Assimon said in a press release. “Most of all, she is absolutely unafraid to be her authentic self. With her tangible confidence and curiosity, she personifies our belief that true brilliance comes from within.”
Saint Laurent Is Gearing Up for Summer With the Help of Michelle Pfeiffer
While we’re simply waiting for spring to get here, Saint Laurent is already looking ahead to summer, thanks to its new campaign starring Michelle Pfeiffer, which highlights the brand’s Summer 2025 collection.
Joining the ranks of Zoe Saldaña, Bella Hadid, Addison Rae, and more, Pfeiffer becomes the latest starry muse for the fashion house, modeling some of its recent pieces, like sharply-tailored pantsuits and crunchy leather bomber jackets.
The campaign was envisioned by creative director Anthony Vaccarello, with the photos captured by David Sims. Luckily, you can already shop the women’s Summer ’25 collection here, and have all your wardrobe ready for when that warm weather hits.
