Rental is already part of the brand’s mix: it’s worked with clothing rental company Rent the Runway since 2021, and doesn’t intend to pull inventory to focus on its own channel. But bringing more options to rent closer to the fold, and still without needing to take on the logistical challenges, is a new way to further invest in the direct-to-consumer model and drive sales. “In terms of the logistics, we’ve got that down,” says Dvorett. “You can extend the earning potential and profitability of the garment to drive profitable growth.”
P180, under the new arrangement, is also taking more pressure off of Altuzarra to do everything at once, as independent brands today need to do: with Caastle, it leads digital marketing and e-commerce, as well as the related day-to-day digital responsibilities. The Altuzarra team, in turn, will be free to concentrate on product design, wholesale accounts and store openings — the next of which is slated for Palm Beach at the end of this month. “It’s about partnering with someone that can drive that part of the business, and the team, Joseph and I are going to be able to focus on how to grow the Altuzarra brand aligned with our overall strategy,” says Lastra.
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