Meet BAZAAR’s Most Stylish Women Of 2024

Stylishness isn’t just about being fashionable. Instead, it’s a blend of self-assurance, passion and stories that makes the idea of style so multifaceted and rich. From a mother-and-daughter duo who approach dressing up with equal exuberance, to an entrepreneur championing the varied tales of batik to a singer-songwriter showing her chic chops with a walking stick, meet the women who inspire us with their singular takes on personal style.

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Sandra Chang, 70, Director of Raffles Yacht Group & Vice President of International SeaKeepers Society Asia

As the vice president of the International SeaKeepers Society Asia, Chang is always working on something new to help further the cause of marine conservation and to promote the education and understanding of these critical issues, but when she’s off duty, fashion becomes her playground.

“My love of fashion came from my mother, who loved dressing up and who always encouraged and allowed me to express myself in fashion,” the always-poised Chang tells us. “I was allowed to choose my own outfits at the age of five!” Today, her closet is a veritable role call of designers, including the likes of Alaïa and Oscar de la Renta, all of which reflect Chang’s operative words of “timeless elegance” when describing her style.

Still, no maison holds a special place in Chang’s heart quite like Dior, and the self-professed “diehard Dior fan” says that of all the couture pieces she owns, it’s a Dior dress that she wore to her daughter’s engagement party that she treasures most. “It was a magical time that we had celebrating, and I still feel that sense of joy and love whenever I see this dress.”

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Tara Tann, in her 40s, Sales & Marketing Director of Raffles Yacht Group & Ambassador of International SeaKeepers Society Asia

Tann’s first memory of falling in love in fashion was in the ’80s when she would spend the afternoon with her mother, Sandra Chang, “watching fashion shows showcasing major brands such as Christian Lacroix, and Yves Saint Laurent.” Since then, she’s grown to carve her own appreciation of fashion, calling out the likes of Daniel Roseberry at Schiaparelli and Robert Wun as some of the designers she adores. “Style is about being gloriously you,” she shares.

Her unapologetic take on fashion is clear: amongst the pieces that she brought for the shoot, Tann pulls out an Isabel Sanchez corset that flares into a dramatic peplum as one of the pieces she loves. One moment she’s showcasing a boxy Margiela blazer, and the next she’s pulling on a bodacious pair of stocking boots.

There’s a fierceness in the way that she dresses that makes Tann’s style exciting to watch, and she’s never one to take things too seriously. When asked if she would wear one thing for the rest of her life, Tann simply says “deodorant and a sense of humour.”

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Hashy Yusof, 30, Singer-Songwriter & Content Creator

For Hashy Yusof, fashion is an act of defiance. “I want to show that people with mobility devices can appreciate style and have fun with fashion,” she explains as she relaxes post-shoot. “I get a lot of stares when I’m all dressed up and people start to wonder why I am with a walking cane. I really enjoy the normalcy of being able to dress up and look good, despite the adversities I go through.”

Hashy has lived with a spinal cord tumour for a decade, and uses a walking stick to help with her movements, but that hasn’t stopped her from embracing the art of style. “I think my personal style varies depending on my mood, but being stylish is about intention,” Hashy says. “There are some trends and clothing items that are unconventional. Yet, if it’s worn in a way that is intentional and with confidence, it’s hella cool to me.”

So, is there something that Hashy has regretted wearing before? “Babydoll dresses!” she laughs. “That was such an unflattering shape for me, and when paired with my walking stick? It was a disaster! I look like I was dressed by a five-year-old, and the walking stick made me look geriatric. Someone call the fashion police!”

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Farah Farz, 28, DJ & Music Producer

As Farah Farz began to hang up pieces that she’s picked from her own wardrobe to the set, this writer is trying to narrow down her style into three keywords. There are studded denim jeans, distressed miniskirts with wide belts slung low, and a furry bikini top.

Giving up, I ask her, and she lets on with a laugh, “I’m not sure how to describe my own style either!” Jokes aside, the Singapore-based DJ is always impressed by people who make their clothing work for them, rather than let fashion wear them. “Style doesn’t lie—you can wear the most expensive or the coolest item, but if you don’t believe in your own confidence, it will show. It’s both innate as much as it’s an outwardly form of expression,” she says.

Farah credits her mother as an early influence for her love of clothing, telling us that she remembers her mum blasting music throughout the house as she, at age four, watched her stage her own fashion parade and switched into different outfits all to the tunes of Madonna. “My mum was iconic,” Farah recounts. “She made me love dressing up and looking fabulous because she was the definition of that girl.”

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Jermaine Ho, 25, Founder of Plop Apparels & Content Creator

For Ho, her interest in fashion began in the underground enclaves of vintage thrift stores. “We used to go to Johor Bahru to shop around in these thrift stores, and I got excited by it because it felt like I was unearthing treasures,” Ho shares with us over coffee. “Then, as I visited more thrift stores in Japan and London, I found that each store offered a really interesting and unique experience.”

This eventually ignited her passion for thrift shopping, which led to her opening Plop Apparels to share her finds with other eager thrifters. Today, Plop has evolved beyond its vintage origins and now stocks emerging designers as well as an in-house label popular with other stylish shoppers like herself.

“I love it when I see someone who has a strong sense of their personal image—like they walk in and you immediately know who they are and what they love. There is panache and power that comes with the idea of stylishness,” she contemplates. “It’s so cool when someone is comfortable in their own skin and clothing, and it exudes outwardly.”

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Krystal Yang, 29, Content Creator, PR & Social Media Practitioner

Being raised in an artistic home has allowed Yang to explore her creativity at an early age. “From the very beginning, it gave me a unique framework for organising and understanding what works together aesthetically,” she reflects, pointing out as well that her interest in fashion started when she turned six.

“I first gravitated towards a tomboyish style that felt completely natural to me. While other girls my age were twirling in skirts and dresses, I was raiding my older brother’s wardrobe, pulling out his surf and skate brand tees from the likes of Rip Curl and Body Glove because these were pieces that felt more like my own.”

Today, the young creative who works in PR and social media overseeing brands like Fenty Beauty and KVD Beauty under Kendo Brands, cites her personal style as an “ever-evolving mix of avant-garde elements and streetwear that’s always shifting and adapting”. Fitting, given that she cites Fenty Beauty’s founder and all-around pop icon Rihanna as her style idol, for the key reason that Rih’s “fearlessness towards style and fashion is a game changer”.

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Rachel Wong, 31, Content Creator & Founder of nunu club

As a content creator, Wong is no stranger to the endless array of clothing and brands keen to dress her. Yet somehow, she’s able to take these wildly opposing aesthetics and designs and mix them on herself in a way that feels entirely natural to her own style DNA. “It’s really about looking as good as you feel, enjoying and exploring trends while staying true to your essence and what looks good on your body,” Wong quips.

Her earliest memory of fashion involves playing dress up in her mum’s wardrobe—she vividly remembers “falling down from wearing my mum’s shoes as they were too big, and crying as quietly as possible to avoid getting caught”—and dived into her interest in fashion as time went by. “My outlook on fashion is the same as in life: I never regret anything in general because I feel that everything that has happened has shaped who I am now.”

Today, aside from creating content for her 200,000 followers on social media, Wong is also working on relaunching her beauty brand, nunu club. “It’s been a tough year of trying and failing,” she admits. “But I can finally see the light, and I’m enjoying working on bringing it to the market soon.”

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Henna Thadani, 34, Founder & Designer of Del Rio Jewels

Being a mum to three growing boys while running a growing jewellery business can be tiring, but you wouldn’t know from Thadani’s face. When she arrives on set for the shoot, the scientist-turned-jeweller is glowing in spite of not wearing any makeup. She tells us that motherhood aside, she’s been working on the launch of her newest collection for her brand, Del Rio Jewels.

“Most collections from Del Rio Jewels are inspired by places and cultures I’ve had the privilege to experience; yet till now, I hadn’t designed pieces that pay homage to my home, Singapore,” she lets on. “I’m thrilled to launch our newest collection “Desh”, which means ‘home’ in Hindi. It’s a collection of jewellery celebrating Singapore and reminding you of the magic that this island has shown.”

On the topic of style, Thadani says that she “keeps things monotone, choosing to play with shades of the same colour for subtle depth. “I also love mixing textures; silks and knits are among my favourites, and where possible, I bring in elements from my Indian and Spanish heritage, blending them seamlessly with Western pieces for a look that’s both personal and unique. It’s about combining practicality with empowerment.”

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Oniatta Effendi, 50, Cultural Entrepreneur

For Oniatta, there is a great depth to the world of batik that she wants to showcase through her brand, Baju by Oniatta.

“Batik is more than fabric—it’s a story,” the elegant Oniatta shares. “It is a rewarding experience to run my own label, because I get to create something meaningful that connects people to culture, to tradition and to one another.” The busy entrepreneur wrapped up a showcase in London earlier in September, and is already working on new projects. “I can’t reveal too much just yet, but they are focused on extending the boundaries of batik and bringing more immersive cultural experiences to the forefront,” she divulges.

Still, her clothes are as much about the craft as they are about stylishness, which Oniatta says comes from an innate part of yourself. “True style is about authenticity,” she explains. “It’s how you carry yourself, embrace your heritage, and bring your unique essence to what you wear. Whether it’s batik, a custom piece, or a simple shirt, when worn with intention and pride, that’s real style.”

Editor-in-Chief: Kenneth Goh
Photographer: Wee Khim
Stylist: Gracia Phang
Makeup: Rina Sim using Dior Beauty
Hair: Jenny Lee using Organethic
Hair for Sandra Chang: Hector Zhou / Kim Robinson
Photographer’s Assistant: Alwin Oh
Stylist’s Assistant: Ynez Loh