Siegelman Stable, the celebrated fashion brand known for its harness racing-inspired designs, has launched a Holiday Pop-Up in Soho, New York. Located at 10 Greene Street, the pop-up is open through December 20, offering shoppers an immersive experience that blends high-end fashion, innovative design, and thoughtful storytelling.
This marks Siegelman Stable’s most extended retail venture since its inception in 2020, providing fans a rare opportunity to explore the brand’s offerings in person. With its striking design and exclusive collection, the Holiday Pop-Up is poised to be a must-visit destination for fashion enthusiasts this season.
A Celebration of Heritage and Design
Founded by Max Siegelman, Siegelman Stable pays homage to his family’s legacy in harness racing while reimagining it for a modern audience. This ethos is reflected in the Soho pop-up, which balances the brand’s heritage with contemporary aesthetics.
The space, brought to life in partnership with Colin Macgadie’s ForEveryday.Life, evokes the glamour of the 1980s while incorporating bold blue accents, luxurious velvet, and suede finishes. The design creates a sophisticated yet welcoming atmosphere, turning a shopping trip into an experience that feels both exclusive and approachable.
Exclusive Collections and Holiday Must-Haves
Shoppers visiting the Holiday Pop-Up can explore a curated selection of Siegelman Stable’s most popular designs, alongside new releases for Winter 2024. Highlights include knitwear, headwear, and other seasonal staples, all crafted with the brand’s signature attention to detail and quality.
The pop-up also offers restocked fan favorites, ensuring there’s something for everyone, whether you’re shopping for yourself or finding the perfect gift. With prices designed to fit various budgets, Siegelman Stable continues to make luxury accessible without compromising on style or craftsmanship.
An Immersive Shopping Experience
What sets this pop-up apart is the immersive shopping experience it provides. Siegelman Stable has transformed the space into more than just a store—it’s a hub for storytelling and connection. Visitors can explore the brand’s rich history and understand the inspiration behind its designs, making each purchase feel deeply personal.
To elevate the experience further, the pop-up includes a full-service coffee bar by Bluestone Lane. Shoppers can enjoy expertly crafted coffee while browsing, adding a relaxed and indulgent touch to their visit.
A Star-Studded Legacy
Siegelman Stable has quickly gained a reputation as a favorite among celebrities and athletes. Its designs have been spotted on NBA stars, Kendall Jenner, Hailey Bieber, and other high-profile figures, solidifying its status as a go-to luxury sports fashion brand.
This pop-up offers fans and newcomers alike a chance to engage with the brand up close, exploring the designs that have captivated some of the biggest names in entertainment and sports.
The Story Behind Siegelman Stable
Max Siegelman launched the brand in 2020, drawing inspiration from his father’s success in harness racing. By blending this unique heritage with modern fashion sensibilities, Siegelman Stable has carved out a niche that feels fresh and innovative.
The Soho pop-up is a testament to the brand’s commitment to innovation, providing a physical space where its e-commerce success translates into a tangible, engaging experience.
Why You Should Visit
Whether you’re a long-time fan of Siegelman Stable or discovering the brand for the first time, the Holiday Pop-Up is worth a visit. The combination of exclusive designs, immersive storytelling, and a beautifully crafted space makes it a standout retail destination this season.
Located in the heart of Soho, the pop-up is easily accessible and perfectly timed for holiday shopping. With its luxurious yet welcoming vibe, it’s an ideal spot to find unique gifts or treat yourself to something special.
Visit Before It’s Gone
Siegelman Stable’s Holiday Pop-Up is open now through December 20 at 10 Greene Street, Soho. With its limited run, this is a rare opportunity to experience the brand’s world-class designs and thoughtfully curated space in person.
For those who can’t make it in person, Siegelman Stable’s collections are also available online at their official website.
