For Women’s History Month, we’re spotlighting seven women-owned brands on Complex Shop that span fashion, jewelry, and home fragrance. From the viral embellished denim from Birth of a Royal Child to the playful chaos of Ian Charms these brands are carving out their own lanes with unapologetic creativity.
Whether you’re shopping for elevated streetwear, handbags, a vibrant statement piece, or a new signature home scent, here’s a look at the trailblazing women behind some of the most exciting brands on Complex Shop right now.
Founded by Cheer Guo in March 2024, Birth of a Royal Child went mega-viral in under a year, thanks to co-signs from Future and Playboi Carti. If your favorite rapper hasn’t worn it yet, give it a week. The brand takes baggy, unisex denim and drenches it in Swarovski crystals. The designs strike a balance between gritty and hyper-feminine. It’s flashy, unapologetic, and impossible to ignore—and that’s exactly how the brand wants you to feel when wearing BORC.
Lisa Sahakian’s Ian Charms is the jewelry equivalent of a group chat with your funniest friends. It’s loud, chaotic, and packed with personality. Every piece is a mix of eclectic beads, custom charms, and pop culture references. It feels like a wearable inside joke. Justin Bieber and Charli XCX have already joined the chat—time for you to hop in too!.
Martine Ali launched her eponymous jewelry brand in 2010 after starting as an accessories designer at DKNY. Raised on hip-hop and punk influences, she reworks classic silver chains with oversized links, carabiners, and utilitarian hardware. Worn by Billie Eilish, Kendrick Lamar, and a wave of other artists, Ali’s pieces reflect a deep connection to the subcultures that shaped her.
Bukki Ojo started Seventh in 2019 with a clear mission: to create a streetwear brand that bridges the past and present. Drawing inspiration from her love for vintage clothing, she reimagined closet staples like hoodies and sweatpants with a modern twist. Seventh has created a functional wardrobe designed for everyday wear through its emphasis on premium materials, neutral color palettes, and minimalist cuts.
Since being highlighted in Complex’s Brands to Watch last year, Ciriaco has continued its upward trajectory. Founder Ashley Ciriaco’s asymmetrical handbag designs have even garnered attention from Blue Ivy, who sported the bag at Super Bowl LIX in February.
Fried Rice is a New York-based brand founded by Maya Wang that’s built on the eclectic energy and cultural diversity of the Lower East Side. A self-taught designer, Wang celebrates her Asian heritage in a playful and personal way. Think hoodies and pants with unexpected seams, plus graphics inspired by takeout bags, yellow cabs, and everyday city life.
P.F. Candle Co. started as a one-woman operation in 2008 when Kristen Pumphrey turned her love for crafting into a full-fledged business. What began as an Etsy shop quickly grew into a go-to brand for hand-poured, vegan, and cruelty-free candles.
