“We are thrilled to continue executing on our expansion plans by increasing our footprint in New York City, one of the most important fashion locations in the world,” said Mango’s Director of Expansion and Franchises, Daniel López. “This opening reaffirms our deep commitment to the U.S. market, a fundamental pillar in our global strategy, as well as the positive reception of our differential value proposition by our customers in the U.S., a key market that is experiencing double digit growth.”
Mango continues its US expansion with a new flagship store in Lincoln Square, NYC, opening this year.
The 13,000 square feet store will feature the brand’s Woman, Man, and Kids lines with a Mediterranean-inspired design.
By 2025, Mango aims to open 20 new stores, reaching 65 locations across key regions, including Washington, Illinois, and Nevada, while doubling its US workforce to over 1,200.
The new store in Lincon Square will encompass approximately 13,000 square feet and will offer products from the brand’s Woman, Man and Kids lines. In addition, it will feature the Mediterranean-inspired store concept New Med, which showcases the brand’s spirit and freshness. Sustainability and architectural integration are key to the design, which conceives the Mango store as a Mediterranean home showcasing warm tones and neutral colors, combined with traditional, handcrafted and natural materials.
This opening is part of Mango’s ambitious U.S. expansion plan, which began in 2022 with the opening of its flagship store on Fifth Avenue in New York City. In 2025, the company aims to further increase its presence in the U.S. with twenty new stores. Mango also expects to double its workforce to more than 1,200 employees across the U.S. by the end of 2025.
Mango in the U.S
Mango has been present in the U.S. since 2006. The company launched its expansion plan in 2022 with the opening of its flagship store located at 711 Fifth Avenue in New York, one of the most exclusive shopping streets in the world.
During the first phase of the expansion plan, Mango expanded its presence in New York, both in Manhattan and in the surrounding areas. Following New York, the company focused on increasing its presence in the state of Florida, with the opening of two stores in Miami and one in Orlando. Mango also reached an agreement with Parsons School of Design in New York, one of the world’s leading fashion schools, to support the new generation of global leaders in the field of design and retail through training scholarships.
In 2023, Mango expanded on the west coast and in the south, opening stores in California, Texas and Georgia. In 2024, the company exceeded its goal of reaching 40 company owned stores in the U.S. by the end of the year. Store openings included the brand’s arrival in Pennsylvania, Massachusetts and Washington D.C., as well as an expanded presence in California, with its arrival in San Diego, and in New York with a new store in Hudson Yards.
As part of its expansion plan in the U.S., last year Mango also launched its second off-site logistics center in the country, outside of Angeles, and its omnichannel loyalty program Mango likes you in the U.S.
In 2025, Mango plans to further increase its presence in the country with twenty new stores, resulting in around 65 company owned stores. Growth will focus on the Sun Belt and the northeast regions of the country, including the arrival in Washington, Illinois and Nevada with stores in Bellevue Square, Michigan Ave in Chicago and Fashion Show Las Vegas shopping center. Mango also plans to open stores for the first time in Connecticut, Arizona, Ohio, Oregon and Louisiana. In addition, the company will increase its presence in California, with focus on the San Francisco area, and in Texas with a store in Houston Galleria.
Over the last few years, Mango has created more than 600 new jobs in the country, from 30 employees in 2020 to more than 640 today. By the end of 2025, the company expects to double headcount and exceed 1,200 employees.
Mango’s expansion in the United States is part of the company’s 4E 2024-2026 Strategic Plan, which aims to showcase Mango’s differential value proposition, with a strong emphasis on expansion and improved sales in stores and online. The U.S. is currently one of Mango’s five main markets and the main online market. By 2026, the company expects the country to become one of the group’s three main markets in terms of revenue.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
