Monthly Archives: October 2024

FGF: In Concert for Cancer, a Lakedale Win, and Fashion | Culture

Courtesy of Lakedale Friday Harbor’s Lakedale Ranks High on New Best PNW Hotels List  Lakedale in Friday Harbor — which features a yurt village, a lodge, canvas, cottages, and campsites — was named the third-best hotel in the Northwest by Condé Nast Traveler this week. See which other regional stays made the cut here. In Concert for […]

WON Fit Check Night: Kristin Juszczyk hosts women’s 49ers clothing event

SANTA CLARA, Calif. (KGO) — On Thursday night, women of the 49ers Faithful had the opportunity to personalize their own Levi’s trucker jackets with Kristin Juszczyk. “I always say every day is a new opportunity to begin again,” Juszczyk said. The wife of 49ers fullback Kyle Juszczyk went viral last season when her handmade designs […]

Students learn fashion marketing, business during Paris Dialogue of Civilizations

Fashion is a hot topic for many on Northeastern’s campus. Each summer, a small group of students get the opportunity to immerse themselves in the world of fashion and embark on a five-week Dialogue of Civilizations in Paris, widely considered the style capital of the world.  Compared to other Dialogue of Civilization program topics, including […]

Resale sites can be an antidote to fast fashion – but positioning is key

Microtrend ‘cores’ boost the resale economy but can still feed the fast-fashion beast, says Charity Swales of Connective3. Brands must be careful to avoid charges of greenwashing. With a 275% increase in brand-owned resale platforms in the past few years – from companies including Nike, Levi’s, and Gucci – resale has become the fast-fashion equivalent […]

Remanufacturing: A Fitting Fashion Sustainability Solution

Remanufacturing: A sustainability solution Remanufacturing is when companies take used or old parts and products, dismantle them and return them to a like-new, same-as-new or better-than-new condition. Remanufactured fashion operates under the same waste management principle, converting discarded garments into useful retail products instead of dumping them in landfill.  “Remanufacturing aligns with the circular economy […]

New Benchmark Reveals Fashion’s Slow Progress On Nature

Tractors harvesting cotton in the field in Goias, Brazil getty Recent research published by the World Benchmarking Alliance (WBA) reveals the nature related disclosures and strategies of 816 companies across 20 industries. Compared with agriculture, chemicals, packaging and other sectors – where does the apparel and footwear industry stand? The 2024 Nature Benchmark scored brands […]

What emerging fashion brands should marketers be keeping an eye on?

For The Drum’s fashion and beauty focus we’ve cast our (discerning) eye over some of the biggest names in fashion. But what about the next generation of upstarts? We asked for some tips. The mercuriality of what’s fashionable and what’s not means that a clothing brand’s star can rise or fall in a moment. Or […]